Please look as white as possible.

Jerry Richardson is a racist bigot:

Richardson, who said that Newton “was dressed perfectly” for their meeting, was blunt.  “I said, ‘Do you have any tattoos?’” Richardson told Rose.  “He said, ‘No, sir.  I don’t have any.’  I said, ‘Do you have any piercings?’  He said, ‘No, sir.  I don’t have any.’ 
 I said, ‘We want to keep it that way.’ . . . ."

“We want to keep no tattoos, no piercings, and I think you’ve got a very nice haircut.”

Florio is quick to point out that a different employee of Richardson, Jeremy Shockey, has several tattoos that are very visible during games. Also visible during games is Shockey's skin which is white.

Of course what Richardson is implying here is that a "clean cut, American boy" look will somehow keep Cam Newton from adopting a lifestyle that Richardson finds distatesful. You know...a black one.


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